Overview

Creative Brief Generator expands one concept seed into one production-ready paid-social brief — structured around the 10 vectors of an A+ brief: customer insight, performance grounding, persona×format targeting, hook strength, UVP, brand voice, art direction, executability, platform specs and a clear strategic hypothesis.

What it does

• 10-vector brief — every element an A+ brief needs.

• Insight-grounded — customer insight and performance data baked in.

• Persona × format — targets the gaps that matter.

• Art direction — frames, hooks and executable direction.

• Platform-ready — specs and constraints handled.
  
  

How to use it

1. Give it a concept seed and your brand bundle.

2. Ask for a creative brief.

3. Shadow builds the brief across the 10 vectors.

4. Hand it to production — it's execution-ready.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

A concept seed plus brand context (brand guide, top/fatigued ads, reviews, persona-format matrix).

What you get

One production-ready brief: hook, UVP, art direction, frames, platform specs and the strategic hypothesis.

Not the right skill when…

• You want 20 concepts → use Creative Strategy, instead

• You want finished copy → use Ad Copy Generator, instead

• You want the visuals made → use Visual Designer, instead