Overview

Ad Copy Generator writes high-converting copy across Meta, Google (RSA + PMax), TikTok, LinkedIn, direct-response email and landing-page heroes — brand-voice-faithful, platform-compliant, and grounded in proven copywriting craft.

What it does

• Every placement — Meta primary text, RSAs, PMax assets, TikTok, email, hero copy.

• Proven craft — Rule of One, pattern-interrupt hooks, social proof, value stacking, risk reversal.

• Platform-compliant — character limits, pinning, Ad Strength and policy gotchas handled.

• Brand voice — faithful to your tone, not generic.

• Variants — multiple angles to test.
  
  

How to use it

1. Give it the concept or offer (and brand voice).

2. Say the placement — "Meta primary text", "RSA headlines", "subject line"…

3. Shadow writes compliant, on-brand variants.

4. Ship or test — copy ready to paste.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Your concept/offer and brand voice. Connected accounts help match placements and constraints.

What you get

Platform-ready copy variants — headlines, primary text, descriptions, emails or hero copy — built to convert and pass policy.

Not the right skill when…

• You want concepts/pillars → use Creative Strategy, instead

• You want a production brief → use Creative Brief Generator, instead

• You want Amazon PDP copy → use Amazon PDP Copy, instead