Overview

Creative Strategy turns brand research, competitive intelligence and cultural trends into a conversion-oriented paid-social strategy — a strategy statement, funnel breakdown, four strategic pillars and 20 executable ad concepts you can brief tomorrow.

What it does

• Strategy statement — the through-line for the whole program.

• Funnel breakdown — what to say at each stage.

• 4 strategic pillars — the territories your creative lives in.

• 20 ad concepts — executable, across static and video.

• Grounded — in brand assets, competitor audit and cultural trends.
  
  

How to use it

1. Connect your channels & brand context.

2. Ask for a creative strategy.

3. Shadow synthesizes research, competitors and trends.

4. Get the deliverable — pillars + 20 concepts to brief.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Brand context and, ideally, connected paid-social accounts for competitor and performance grounding.

What you get

A full creative strategy: statement, funnel, 4 pillars and 20 executable concepts.

Not the right skill when…

• You want finished copy → use Ad Copy Generator, instead

• You want a production brief → use Creative Brief Generator, instead

• You want performance diagnosis → use Creative Performance, instead