Overview

Creative Performance analyzes your ad creative to find what's working, what's not, and the patterns you can repeat — format benchmarking, hook/hold analysis, fatigue detection, production-tier ROI and visual pattern extraction via multimodal analysis.

What it does

• Format benchmarking — which formats earn their spend.

• Hook & hold — where attention starts and drops.

• Fatigue detection — which creatives are wearing out.

• Production-tier ROI — is the expensive shoot worth it.

• Visual patterns — what winning creatives share.
  
  

How to use it

1. Connect Meta / TikTok.

2. Ask for a creative analysis.

3. Shadow benchmarks formats and reads the actual creative.

4. Get the patterns — what to make more of and what to retire.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Connected ad accounts with creative data (Meta, TikTok).

What you get

A creative read: top/bottom performers, hook/hold analysis, fatigue flags, production-tier ROI and repeatable visual patterns.

Not the right skill when…

• You want ad concepts → use Creative Strategy, instead

• You want a Meta account audit → use Meta Ads Analyzer, instead

• You want owned organic → use Content Performance, instead