Overview

Programmatic Campaign Analyzer is a strategy, readiness and diagnostic framework for programmatic display, retargeting, DOOH, CTV and audio — used when live DSP data isn't available. It covers setup discipline, audience, inventory quality, viewability, fraud controls, brand safety and channel fit.

What it does

• DSP setup discipline — structure and hygiene done right.

• Audience & inventory — segmentation and placement quality.

• Quality controls — viewability, invalid traffic / fraud, brand safety.

• Frequency & measurement — how to cap and how to measure.

• Channel-fit — where programmatic actually earns its place.
  
  

How to use it

1. Ask for a programmatic strategy or audit.

2. Share any DSP details you have.

3. Shadow applies the programmatic framework and KB.

4. Get a readiness + channel-fit diagnostic.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Works without a live DSP connection — bring any setup details you have for a sharper read.

What you get

A programmatic readiness and strategy read: setup, audience, inventory quality, fraud/viewability controls, frequency, measurement and channel fit.

Not the right skill when…

• You want Meta / Google / TikTok audits → use their analyzers, instead

• You want creative concepts → use Creative Strategy, instead

• You want a business audit → use Growth Audit, instead