Overview

Competitive Paid Social researches your competitors' advertising from public ad-transparency libraries across Meta, Google/YouTube, TikTok, LinkedIn and X — active ad counts, longevity, best surviving ads and messaging patterns — so you can see what's working and where the white space is.

What it does

• Ad library sweep — active ad counts and advertiser verification across platforms.

• Best surviving ads — longest-running creatives, indexed and ranked.

• Messaging patterns — the angles, hooks and positioning competitors lean on.

• White space — the angles nobody is running.

• Comment mining — audience reactions where live ad posts exist.

How to use it

1. Name the competitors — or let Shadow find them.

2. Ask for competitive paid-social research.

3. Shadow pulls the public ad libraries and indexes the creative.

4. Get the read — best ads, patterns and your opening.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Competitor names or domains. Runs on public ad libraries — no account access required.

What you get

A competitive teardown: active ads, longest-runners, messaging patterns and the white space to attack.

Not the right skill when…

• You want your own account audited → use Meta / Google Ads Analyzer, instead

• You want organic trends → use Competitive Organic Social, instead

• You want ad concepts → use Creative Strategy, instead