Overview

Meta Ads Analyzer is a surgical, platform-specific diagnostic of your Facebook and Instagram ad account — the kind a senior paid-social strategist delivers after a week inside it. It goes past surface metrics into campaign architecture, delivery mechanics and creative health, then hands you a prioritized fix list.

What it does

• Campaign architecture — CBO/ABO, Advantage+ (ASC), consolidation vs fragmentation.

• Audience & delivery — targeting, overlap, frequency and reach management.

• CPM & efficiency — CPM dynamics and budget allocation across the account.

• Creative rotation — rotation health and placement-level performance.

• Prioritized fixes — recommendations ranked by impact, not a metric dump.
  
  

How to use it

1. Connect Meta — link the ad account (GA4 adds context).

2. Ask for a Meta audit — name a date range if you want.

3. Shadow analyzes structure, delivery and creative against the data.

4. Get the fix list — prioritized, with the reasoning shown.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

A connected Meta ad account. GA4 adds cross-channel context, but the core audit runs on Meta alone.

What you get

A prioritized Meta optimization plan — architecture, audience, frequency, CPM, budget and creative — with the specific changes to make first.

Not the right skill when…

• You want ad concepts → use Creative Strategy, instead

• You want hook/script analysis → use Creative Performance, instead

• You want Google Ads → use Google Ads Analyzer, instead