Overview

TikTok Ads Analyzer is a platform-specific diagnostic of your TikTok ad account — architecture, delivery, the video-completion funnel and creative fatigue (which cycles faster than Meta) — returning the prioritized optimizations a senior TikTok strategist would deliver.

What it does

• Campaign architecture — CBO/ABO/VBO, Smart+ adoption, consolidation vs fragmentation.

• Delivery & frequency — ad-group delivery and frequency management.

• CPM, CTR & completion — cost dynamics and the video-completion funnel.

• Creative fatigue — detected on TikTok's faster cycle.

• Ad mix — Spark vs Standard, CTA and image-mode performance.
  
  

How to use it

1. Connect TikTok (GA4 adds context).

2. Ask for a TikTok audit.

3. Shadow analyzes structure, delivery and creative.

4. Get the fix list — prioritized.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

A connected TikTok Ads account.

What you get

A prioritized TikTok plan — architecture, delivery, completion funnel, creative fatigue and ad mix.

Not the right skill when…

• You want Meta Ads → use Meta Ads Analyzer, instead

• You want Google Ads → use Google Ads Analyzer, instead

• You want ad concepts → use Creative Strategy, instead