Overview

Pre-Revenue Forecast builds a first-year model for brands launching D2C with no sales history — go-to-market assumptions, spend plan and revenue ramp — so you can plan the launch with numbers instead of vibes.

What it does

• Launch model — first-year revenue ramp from GTM assumptions.

• Spend plan — what to invest and when.

• Scenario ranges — conservative to aggressive.

• Benchmarks — grounded in category norms, not wishful thinking.

• Plan-ready — the numbers to take into the launch.
  
  

How to use it

1. Describe the brand, product and launch plan.

2. Ask for a launch forecast.

3. Shadow models the first-year ramp and spend.

4. Review scenarios — pick a plan to run.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Your launch plan and product economics. No sales history required — that's the point.

What you get

A first-year launch model: revenue ramp, spend plan and scenario ranges.

Not the right skill when…

• You already have D2C history → use Revenue Forecast, instead

• You want a past recap → use Performance Report, instead

• You want a business audit → use Growth Audit, instead