Overview

Organic Social Content Research covers trend discovery, competitor content, creator mapping, comment mining, hooks, formats and content gaps across TikTok, Reels, Shorts, Reddit, X and Pinterest — grounded in real posts, so your creative ideas start from what's actually working.

What it does

• Trend discovery — what's rising, across platforms.

• Creator & tastemaker mapping — who's driving the conversation.

• Comment mining — the audience's real language.

• Hooks & formats — patterns you can borrow.

• Content gaps — where you can own space.
  
  

How to use it

1. Name the topic, brand or category.

2. Ask for organic content research.

3. Shadow scans TikTok, Reels, Shorts, Reddit, X and web.

4. Get ideas — grounded in real posts.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

A topic, brand or category to research. Runs on public content.

What you get

A research brief: trends, creators, audience language, winning hooks/formats and content gaps to fill.

Not the right skill when…

• You want a named competitor set → use Competitive Organic Social, instead

• You want paid ad research → use Competitive Paid Social, instead

• You want ad concepts → use Creative Strategy, instead