Overview

Loyalty & Referral Designer designs and audits loyalty and referral programs using Shopify analytics and program exports — modeling earn/burn ratios, point liability, redemption, referral economics and viral coefficient, and testing whether the program actually changes behavior or just discounts buyers who'd have purchased anyway.

What it does

• Program economics — earn/burn, point liability and margin impact.

• Redemption behavior — how members actually use points.

• Referral math — incentives, revenue share and viral coefficient.

• Member vs non-member — cohorts that prove (or disprove) impact.

• Behavior test — is it changing behavior or just discounting.
  
  

How to use it

1. Connect Shopify (and upload any loyalty-platform export).

2. Ask to design or audit the program.

3. Shadow models the economics and cohorts.

4. Get the design / verdict — and the levers that matter.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Connected Shopify; loyalty-platform exports sharpen the read.

What you get

A loyalty/referral design or audit: earn/burn model, liability, referral economics and a behavior-change verdict.

Not the right skill when…

• You want more reviews → use Review Generation, instead

• You want subscription health → use Subscription Analyzer, instead

• You want a business audit → use Growth Audit, instead