Overview

Growth Audit is a senior analyst's multi-year read on the whole business — revenue efficiency, acquisition, cohort retention, media structure and creative — in one question-driven pass. Shadow pulls up to three years of Shopify, Meta and Google data across 15 dimensions and synthesizes a narrative, not a Q&A dump.

What it does

• Business health — revenue efficiency, LTV:CAC, and where growth is really coming from.

• Acquisition & retention — new vs returning, cohort curves and payback.

• Media structure — Meta & Google account structure, CPM dynamics and consolidation opportunities.

• Creative performance — diversity, hooks and what's driving reach.

• 15 dimensions, one story — each explored with guiding questions, synthesized into a concise narrative.
  
  

How to use it

1. Connect Shopify, Meta and Google — the audit defaults to the last 3 years, all channels.

2. Ask for a growth audit — or name a timeframe or the dimensions to emphasize.

3. Shadow pulls and analyzes all 15 tables internally, then writes the findings up.

4. Read the narrative — health, levers and the priorities that matter most.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Shopify, Meta and Google connected for the fullest read. Three years of history unlocks the full cohort and trend view; less data still works with a shorter lookback.

What you get

A structured audit across 15 analytical dimensions — business health, acquisition, retention, media mix and creative — written as one prioritized narrative with the biggest levers called out.

Not the right skill when…

• You need a period recap → use Performance Report, instead

• You need to know why one metric moved → use Root-Cause Analysis, instead

• You want a tactical Meta audit → use Meta Ads Analyzer, instead