Overview

CRO Audit is a multi-stage funnel audit — landing → product → cart → checkout → purchase. It quantifies drop-off at each step, splits desktop vs mobile, and ranks A/B test hypotheses by absolute revenue impact.

What it does

• Full-funnel drop-off — where customers leave, stage by stage.

• Device splits — desktop vs mobile conversion at each step.

• Revenue-ranked tests — hypotheses ordered by absolute $ impact.

• Checkout & cart — begin_checkout→purchase and cart abandonment.

• Data-driven — grounded in GA4/Shopify, not a visual guess.
  
  

How to use it

1. Connect GA4 or Shopify.

2. Ask for a full-funnel CRO audit.

3. Shadow quantifies drop-off and splits by device.

4. Get ranked tests — by revenue impact.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

GA4 or Shopify connected — this is a data-driven audit, not a visual one.

What you get

A funnel map with stage-by-stage drop-off, device splits, and a revenue-ranked A/B test backlog.

Not the right skill when…

• You have a single page/URL → use Landing Page Analyzer, instead

• You want ad creative analysis → use Creative Performance, instead

• You want a business audit → use Growth Audit, instead