Overview

Content Performance analyzes your own organic posting history on Instagram and YouTube to find which content types, topics, formats, hooks and cadences drive engagement, reach and follower growth — so you know what to make more of.

What it does

• What's working — content types, topics and formats that perform.

• Hooks & formats — the patterns that earn attention.

• Cadence — the posting rhythm that grows you.

• Growth signals — engagement, reach and follower movement.

• Do-more list — grounded in your own results.
  
  

How to use it

1. Connect Instagram and YouTube.

2. Ask "which content works best".

3. Shadow analyzes your posting history.

4. Get the do-more list — formats, topics and cadence.

Run it in-app or from Claude / ChatGPT via the Shadow MCP.

What it needs

Connected Instagram and/or YouTube with posting history.

What you get

An owned-content read: top formats and topics, winning hooks, the right cadence and what to do more of.

Not the right skill when…

• You want competitor organic → use Competitive Organic Social, instead

• You want trend discovery → use Organic Social Content Research, instead

• You want paid creative analysis → use Creative Performance, instead