Tool reference

Tool reference

Everything an agent can do with Shadow, organized by category.

Everything an agent can do with Shadow, organized by category. The names below are the exact identifiers your agent calls.

Analytics & data

  • query_combined_dtc_data — Cross-channel blended metrics: revenue, spend, ROAS and CAC across all platforms in one query.

  • enhanced_daily_data — Daily time-series breakdown with platform-level granularity and trend deltas.

  • period_summary — Pre-aggregated 7, 30 and 90-day summaries — the fastest option for high-level overviews.

  • query_data — Platform-specific breakdown at campaign, ad set, ad, keyword, product or flow level.

  • query_shopify_cohorts — Monthly cohort retention and LTV curves at 1, 3, 6, 12, 24 and 36-month horizons.

Creative

  • get_creative_performance_cards — Top and bottom Meta creative cards with spend, ROAS, CTR and thumbnails.

  • query_meta_assets — Fetch Meta creative images and videos by ad ID, creative ID or campaign.

  • creative_inventory — Snapshot of active Meta creatives: what is live, spend, ROAS, age and fatigue status.

  • analyze_media — Analyze images, video or audio with vision AI — hooks, formats, on-image text, quality signals.

  • get_brand_style — Read the workspace brand style guide: colors, typography, voice and AI prompt context.

  • save_brand_style — Create or update a brand style guide asset. Write

  • list_workspace_models — List custom fine-tuned models and style assets created in this workspace.

  • get_model_assets — Inspect reference images and metadata for a specific model or style asset.

Workspace & context

  • get_workspace_context — Live workspace state: team members, recent tasks and integrations with sync status.

  • get_org_context — Brand identity, mission, marketing objectives and competitor landscape.

  • get_recent_threads — The 15 most recently active threads, with summaries.

  • list_integrations — All connected data platforms with connection and sync status.

  • memory — Search workspace memory accumulated across sessions.

  • memory_update — Upsert or delete workspace memory entries. Write

Knowledge base & files

  • search_knowledge_base — Full-text search across Shadow's knowledge base: methodology, frameworks and playbooks.

  • read_kb_page — Read a specific knowledge base article and follow wikilinks across the graph.

  • filesystem — Read knowledge docs, skills, brand styles, pages and uploaded workspace files.

  • filesystem_write — Create, update, move and delete files and folders in the workspace. Write

  • google_drive — Search, list and read files from connected Google Drive.

  • save_url_as_workspace_file — Save an external file URL into the workspace filesystem. Write

Skills

  • list_skills — Discover available skills, system and workspace, before producing a structured deliverable.

  • get_skill — Load a skill's workflow instructions by ID.

  • read_skill_file — Read supplementary files referenced by a skill.

Available system skills: ab-test-planner-analyser, ad-copy-generator, brand-style-extractor, chart-creation, competitive-paid-social-research, content-performance-analyzer, creative-brief-generator, creative-performance-analyzer, creative-strategy, cro-audit, google-ads-analyzer, growth-audit, incrementality-analyzer, market-research, meta-ads-analyzer, performance-report, revenue-forecast, root-cause, tiktok-ads-analyzer, visual-designer, and more.

Communication & scheduling

  • slack — Search Slack messages, list channels and synthesize Slack content.

  • send_slack_message — Send a message to a channel or DM a user. Write

  • meetings — List, search and synthesize meeting notes and calendar events.

  • list_scheduled_tasks — List the scheduled recurring tasks for the workspace.

  • scheduled_tasks — Create, update or delete scheduled tasks: reports, alerts and workflows. Write

Utilities

  • calculate — Arithmetic, percentages, financial rounding and margins, statistics.

  • generate_dynamic_charts — Render dynamic charts for data visualization.

  • generate_dashboard — Render a multi-chart dashboard block for a comprehensive overview.

  • save_response — Save the current analysis as a knowledge document in the workspace. Write

  • save_images_as_custom_asset — Group workspace images into a custom model asset for generation reference. Write

  • billing — Check credit usage: organization-wide, personal or per task.